Creative Edge Studio is a design-driven interior studio based in Phoenix, Arizona, crafting distinctive spaces across the globe. Every concept begins with one essential inspiration — you. Whether it’s a restaurant, bar, retail environment, or workplace, each project we create is a thoughtful reflection of your story, your style, and the experiences that define you — transforming vision into spaces that feel deeply personal and uniquely yours. Rooted in Arizona and designing nationwide, we specialize in hospitality, retail, airport F&B, and commercial interiors that balance functionality with emotion. Our aesthetic blends natural clarity with refined warmth and expressive detail — creating spaces that are elevated and timeless.
OUR PROMISE TO YOU
Boundless
Excellence
We don’t just meet expectations—we redefine them, in every detail of our work
Break Ground
Innovation
Never satisfied with ordinary, we thrive on curiosity and breakthrough ideas.
Streamlined
Efficiency
We optimize workflows, provide rapid execution and uncompromised excellence
Transparent
Communication
Open communication is the key to flawless execution and project success.
Meet Our Founder
A design leader with over 15 years of experience driving innovative, brand-focused solutions across the hospitality, commercial, and retail industries. Jelena Nikolic, brings a proven track record of leading multidisciplinary teams, guiding complex projects from concept through completion, and delivering spaces that seamlessly balance functionality, brand identity, and customer experience.
Throughout her career, she have directed design initiatives for globally recognized brands including Safeway, Kona Grill, Fogo de Chão, Jack in the Box, Sprouts, Red Robin, KFC, Velvet Taco, Mina Group, 7-Eleven’s Laredo Taco, Mastro’s Steak 48 to name a few, and numerous airport food and beverage concepts. Her portfolio also includes large-scale fitness clubs, specialty retail environments, and luxury dining spaces, consistently executed to meet both business objectives and design excellence.
Known for strategic vision, strong leadership, and meticulous attention to detail, Jelena excels in aligning design direction with organizational goals. She collaborates closely with executives, architects, contractors, and stakeholders to ensure cohesive execution, while fostering creative, high-performing teams that deliver beyond expectations.
Jelena believes a great design is born from collaboration, empathy, and purpose. She champions design excellence that merges form and function—balancing creative vision with operational realities by leading with transparency, mentorship, and a passion for creating environments that inspire connection, elevate experience, and drive business success.
Her leadership philosophy centers on empowering designers, maintaining design integrity, and elevating the client and guest experience through every project.